I supported Pringles on Amazon UK with a global approach to the brand's presence: conversion-optimised product visuals, A+ pages and a brand Store to showcase the full range, plus a video ad to grab attention and drive sales.
A punchy animation built around Mr. P's expressions, designed to stop the scroll and give the brand personality.
A complete set for each flavour: packshot, product benefits and lifestyle visuals, with a consistent look across the whole range.